What is Alloy's strategy for addressing white-labeling integrations, and how does it see this trend fitting into its long-term vision?
Co-founder & CEO at Alloy
I think ultimately a white labeled version for our partners will still increase our footprint and the goal of making the ecosystem more connected and reducing any repetitive work in integrating. The value for the SaaS vendors using the app is, “Okay, someone who's built out all of this is maintaining it as well.” We are maintaining the ecosystem and making sure everyone follows best API practices. A lot of these APIs we see are pretty gnarly, XML, SOAP, really bad documentation. We see ourselves as the stewards of the ecosystem, making sure data flows seamlessly across platforms.