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How does Compound acquire high-earning customers for a $2k/mo product?

Jordan Gonen

Co-founder & CEO at Compound

We try to align what we charge with the value we're generating. Our price is actually a lot less expensive than what you're quoting here (starting on the order of single digit thousands of dollars a year). Traditional firms often charge on the order of 1%+ in asset under management fees, and don't include helpful things that we do, like tax advice, tax filing, net worth tracking, and more.

Find this answer in Jordan Gonen, CEO of Compound, on software-enabled wealth management
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