Whop at $23M/year growing 70% YoY

TL;DR: Indexed on the rise of paid Discord communities for sports betting lines and daytrading tips, Whop (2021) has become the checkout and discovery layer for grey market creator economy SKUs. Sacra estimates Whop generated $22.6M revenue in 2024, up 74% YoY. For more, check out our full report and dataset on Whop.

Key points via Sacra AI:

Founded in 2021, Whop allows creators and businesses to spin up storefronts (“whops”) to sell access to digital products, finding initial product-market fit with private Discord groups selling access to bots for reselling sneakers, PS5s, and other big-ticket items during COVID. After building their whop, creators can upload products for sale and pay either a 3% fee on direct sales or 30% if found through Whop’s Discover marketplace, which drives exposure to 4M+ monthly visitors and ranks listings by addictiveness, payout volume, and affiliate traction.
Growth took off in 2023 with Bounties, an Upwork-like Whop app which lets creators crowdsource jobs like clipping & promoting content, giving them access to an on-demand social team that’s only paid on performance ($ per 1K views) validated through link-level tracking and API polling. As a platform, Whop combines elements of Shopify and Discord: storefronts for selling digital goods, layered with community access, payouts, and tools for making money through clipping, flipping, affiliating, and reselling, creating a self-contained ecosystem for monetizing internet hustle.
Sacra estimates Whop generated $13M in trailing twelve months (TTM) revenue by the end of 2023 (up 700% YoY) with $273M in GMV, and then grew 74% YoY to $22.6M TTM revenue in 2024 with $410M in GMV. While direct sales still represent approximately 97% of Whop's $100M monthly GMV (as of April 2025), Whop’s Discover marketplace generates ~20% of revenue due to the 10x higher take rate—suggesting significant upside as Whop invests $190,000 monthly in its own clipping system to drive more traffic to its highest-margin discovery channel.

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