Sacra Logo

How has Mux's usage-based pricing model enabled them to scale with their customers over time?

Adam Brown

Co-founder at Mux

Adam: We started with the data product and as soon as you get into some customer of decent size, that's a lot of traffic very quickly. So there's the technical side of scaling that. As an engineering culture and a company, we've always known since the very beginning that success for us on a product and technical standpoint means a really, really large scale infrastructure side of things. We've planned for that since very early. It's kind of counter to a lot of startup wisdom: do things that don't scale and be scrappy early on. We felt we knew what product market fit looked like very early, and it was really, "How do we scale and build from that?" from day one.

On the company side, I think one of the challenges there is that, between our two products, we cover a lot of different segments of the market. We've had to scale on the enterprise side of things while at the same time focusing on the developer-first mindset. I don't think it's been particularly challenging. It's something that we knew that we were going to have to do, but it's meant that we've had orgs and our internal structure facing each one of these segments intentionally since very early on.

Find this answer in Adam Brown, co-founder of Mux, on the future of video infrastructure
lightningbolt_icon Unlocked Report